| Cruelty-Free | Yes |
| Vegan | Yes |
| Parent Company | e.l.f. Beauty (public) |
| Certifications | PETA |
| Sells in China | No |
| Price Range | $ |
| Popular Products | Holy Hydration Cream, Poreless Putty Primer |
| Alternatives | NYX, Milani |
The Details
e.l.f. Cosmetics has been a cruelty-free and vegan brand since its founding in 2004. They are PETA-certified and have committed to keeping all products free from animal-derived ingredients. At their price point, they are one of the best values in cruelty-free beauty.
e.l.f. is our go-to recommendation for budget-conscious cruelty-free shoppers. Their Holy Hydration! Face Cream was our Best Budget pick in our 2025 vegan moisturizer review — packed with niacinamide and peptides at just $12.
Frequently Asked Questions
Is e.l.f. cruelty-free?
Yes. e.l.f. is PETA-certified cruelty-free and does not test on animals.
Is e.l.f. vegan?
Yes. All e.l.f. products are 100% vegan with no animal-derived ingredients.
Is e.l.f. good quality?
Yes. e.l.f. has significantly improved their formulations in recent years and now competes with much more expensive brands.
Where is e.l.f. made?
e.l.f. products are made in China, but they are manufactured there specifically to avoid animal testing on imported goods.
Affiliate Disclosure: This post contains affiliate links. We earn a commission when you purchase through our links — at no extra cost to you.