| Cruelty-Free | Yes |
| Vegan | No (some beeswax) |
| Parent Company | Independent |
| Certifications | Leaping Bunny, National Eczema Association |
| Sells in China | No |
| Price Range | $$ |
| Popular Products | SOS Daily Rescue Facial Spray, ShineOn Milky Lip Jelly, BeachPlease Lip + Cheek Cream |
| Best For | Sensitive, eczema-prone skin |
The Details
Tower 28 was founded in 2019 by Amy Liu, a beauty industry veteran who struggled to find makeup that worked for her eczema-prone skin. Her frustration led to a brand built entirely around sensitive skin needs — every product is dermatologist-tested, free of common irritants, and National Eczema Association-approved.
Unlike many clean beauty brands that simply avoid certain ingredients, Tower 28 actively follows the National Eczema Association's ingredient guidelines. This means no fragrances, no essential oils, no known allergens. The result is makeup that people with reactive, sensitive, and eczema-prone skin can actually wear without irritation.
Tower 28 earned Leaping Bunny certification in 2021, the most rigorous cruelty-free certification available. They are independently owned (no parent company), which means no corporate pressure to enter markets that require animal testing. While not fully vegan due to beeswax in some formulas, the brand is transparent about which products are vegan and continues to work toward eliminating all animal-derived ingredients.
Frequently Asked Questions
Does Tower 28 test on animals?
No. Tower 28 is certified cruelty-free by Leaping Bunny, the gold standard in cruelty-free certification. They do not test on animals at any stage of production, and neither do their suppliers.
Is Tower 28 vegan?
Not fully. While the majority of Tower 28 products are vegan, some formulas contain beeswax. The brand is working toward becoming fully vegan but has not yet eliminated all animal-derived ingredients. Check individual product pages for vegan status.
What makes Tower 28 good for sensitive skin?
Tower 28 follows the National Eczema Association's guidelines for sensitive skin. They avoid common irritants like fragrances, essential oils, and known allergens. Every product is dermatologist-tested and approved for sensitive skin types.
Is Tower 28 Leaping Bunny certified?
Yes. Tower 28 earned Leaping Bunny certification in 2021, which requires a strict supply chain audit to verify no animal testing occurs at any level.
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